Social Media Program Assistant Position Description

The Women in Science and Engineering Residence Program (WISE RP) is seeking a Social Media Program Assistant to work 8-10 hours per week, providing support in managing the program’s social media presence across platforms like Facebook, LinkedIn, and Instagram. The assistant is responsible for developing and executing a weekly content plan, creating engaging posts promoting program events, student achievements, and alumni success, while contributing to the overall branding of WISE RP. The role involves planning and organizing a consistent posting schedule, enhancing outreach to current and prospective students, as well as alumni, and working closely with the WISE RP team to align content with program goals. Additionally, the assistant takes ownership of social media accounts, monitors engagement, and adjusts strategies to optimize reach. This position offers a unique opportunity to develop social media and marketing skills while supporting the WISE RP's mission to foster a supportive community for gender minoritized folks in STEM.

The Social Media Program Assistant gains experience in the following areas:

• Program promotion

• Branding and social media best practices

• Engaging students on social media and growing the WISE RP brand

 Position Responsibilities (Percent Responsibility)

Content creation for social media platforms (70% of total effort):

• Creating graphics for events and publicizing them

• Posting events from other UMich organizations on social media

• Promoting student achievements and the WISE RP brand

Event support (20% of total effort):

• Including photography and other assistance, as needed

General management of social media platforms (10% of total effort):

• Responding to inquiries

WISE RP Community Description

The WISE RP is an academically and socially supportive living-learning community for first-year gender-minoritized students interested in STEM-aligned academic and career journeys. WISE RP students live together on the 3rd floor of Mosher Jordan Residence Hall and have an abundance of academic and social opportunities available to them. All first-year students take a one-credit course each semester (ALA 107 and ALA 108) as members of the WISE RP. Both courses introduce students to the opportunities and challenges gender-minoritized individuals face in the STEM fields. The WISE RP assists students’ in their transition to the university by providing social development activities, career development touch points, networking events, and academic success opportunities. 

Program Tenets

The curricular and co-curricular elements of the WISE RP are grounded by three guiding tenets. These tenets are integrated in and inform all of WISE RP programmatic and academic initiatives. 

• Identity in a STEM Context: Through curricular and co-curricular engagement, students will learn how to critically examine their social location (i.e., the groups people belong to because of their position in history and society; often characterized by gender, race, social class, age, ability, religion, sexual orientation, and geographic location--the intersections of social identity, context, and power), personal values, and lived experiences and begin to explore how these nuances inform and shape their experiences as gender-minoritized students in STEM.

• STEM Self-Efficacy: Focuses on cultivating students' belief in their abilities and capacity to engage in STEM (i.e., STEM self-efficacy). Students will develop an internal appreciation and self-conviction in their own influence, power, agency, and capacity for STEM. 

• Critical Leadership Development: With identities and contexts centered, students will interrogate their perceptions and understanding of leadership. Students will cultivate their leadership skill sets and capacities and discover what lenses and abilities are important for leadership and how to practice leadership in a variety of disciplines, contexts, and settings.

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Additional and Desired Qualifications: Working as part of a close-knit team, the Social Media Program Assistant is encouraged to offer ideas and suggestions that contribute to the development of the WISE RP. Because the WISE RP is primarily a first-year transitional program for students in STEM, knowledge of college transitional needs and issues facing gender-minoritized students in STEM is beneficial. A desire to work closely with traditional-aged, first-year college students in a residence hall setting is a must. The ability to take initiative and work autonomously, while also working in a team environment, is required.   

Commitment Expectations: The Social Media Program Assistant is a paid position within the WISE RP. The Social Media Program Assistant is expected to consistently attend scheduled meetings, complete assigned tasks in a timely manner, and maintain effective communication with your supervisor and team. Strong follow-through, accountability, and a proactive approach to your responsibilities are essential to succeed in this role.

GPA Requirements: The Social Media Program Assistant is expected to maintain a 2.5 term and cumulative GPA for each term they hold the position. The Social Media Program Assistant is expected to proactively communicate with the WISE RP Leadership Team if additional academic support and resources are needed. Failure to maintain the above expectations may result in termination from Social Media Program Assistant role and removal from the WISE RP.