Website and Digital Strategy Intern

Responsibilities*

• Update and edit website content, posts, and pages. Content updates and web maintenance.
• Create and build web pages in Drupal based on provided examples, ensuring effective layout and design. 
• Develop front-end layouts with consideration for web hierarchy, user experience, and accessibility.
• Write and edit meta descriptions, ensuring SEO best practices are followed. 
• Draft and refine copy for web pages, ensuring clarity and alignment with the department's communication goals. 
• Process and optimize photos for web use. 
• Support ongoing content migration, ensuring accuracy and consistency. 
• Gain familiarity with digital and channel marketing concepts, web strategy, and content management best practices. 
• Responsible for analyzing customer behavior and developing data performance insights to drive learnings and opportunities.
• Collaborating with development, design, and marketing teams.  
• Supports team efforts aligned with marketing programs/campaigns and ensure implementation of a digital strategy on the external web presence that is aligned. 
• Investigates options with local search engines and industry trends.  

Required Qualifications*

Open to currently enrolled college students. Website experience and digital strategy background preferred. Experience with marketing, design, and content development is a plus. Must be comfortable in a multi-layered organization with complex reporting relationships.  

Modes of Work

Positions that are eligible for hybrid or mobile/remote work mode are at the discretion of the hiring department. Work agreements are reviewed annually at a minimum and are subject to change at any time, and for any reason, throughout the course of employment. Learn more about the work modes.

Additional Information

• Work to be primarily remote with 2 days in the office a month. 
• Ability to plan, estimate, organize, and monitor projects. 
• Ability to keep projects on track creatively, and in accordance with stakeholder objectives and deadlines. 
• This position requires communication and web design skills along with good organization and collaboration abilities. Excellent communication skills, including written, verbal, and listening.  
• Experience with CMS platforms (especially Drupal) is a plus. 
• Job limited to May to August 2025.

• 40 hours per week, Monday through Friday, some weekends and evenings required. 
• This job reports to the Director of Digital Strategy and Engagement. 

Background Screening

Michigan Medicine conducts background screening and pre-employment drug testing on job candidates upon acceptance of a contingent job offer and may use a third party administrator to conduct background screenings.  Background screenings are performed in compliance with the Fair Credit Report Act. Pre-employment drug testing applies to all selected candidates, including new or additional faculty and staff appointments, as well as transfers from other U-M campuses.