Social Media Video Assistant

The social media video assistant will work closely with the Michigan Ross Marketing & Communications team to support and enhance our digital branding efforts. This person will assist with creating social media videos, including developing YouTube and Instagram video plans and content.

Duties & Responsibilities: 

70% - Content Creation

• Create videos for the Michigan Ross social media channels to support the overall marketing goals of the school

• Develop videos for multiple social platforms according to social media platform best practices 

• Attend and film various special events

30% - Planning & Analysis

• Brainstorm fun new ways to creatively engage the Ross community on social media via video content

• Assist in developing a content calendar for social media posts

• Help to analyze the success of social media videos in order to monitor and build community and engagement

Qualifications: 

• Strong video shooting and editing skills, dependable, creative thinker, friendly and curious, good judgment, articulate, and professional

• Strong knowledge and understanding of videos on social media sites, especially: Instagram & YouTube

• Video editing software experience: Adobe Creative Cloud preferred 

• Graphic design knowledge and experience 

• Ability to set and manage priorities, handle multiple assignments, and deadlines