Social Media Assistant

The social media assistant will work closely with the Michigan Ross Social Media Manager and Marketing & Communications team to support and enhance our social media efforts. This person will coordinate a broad range of social media projects, including developing social media plans and content, as well as analytics reporting and graphic design. 

Duties & Responsibilities: 

60% - Content Creation and Social Media Coordination

• Create posts for Michigan Ross social media channels using user-generated, editorial, and web content. 

• Manage the content calendar, scheduling posts in line with our guidelines and goals. 

• Create graphics for social media posts across a wide variety of platforms.

• Cover Ross special events, including taking photos and filming participants. 

20% - Planning

• Brainstorm fun new ways to creatively engage the Ross community on social media

• Assist in developing our monthly & weekly content calendars

20% - Analysis

• Help to analyze the success of social media posts and content streams in order to monitor and build community and engagement

• Assist with the creation of monthly analytics reports

Qualifications: 

• Strong writing skills, dependable, creative thinker, friendly and curious, good judgment, articulate, professional

• Strong knowledge and understanding of how popular social media sites work and are used: X, Threads, Facebook, Instagram, LinkedIn, and YouTube 

• Some graphic design knowledge and experience: Adobe Creative Suite/Canva

• Ability to set and manage priorities, handle multiple assignments, and meet deadlines.